PowerPlan App & Branding
In a bid to enhance the way that we exercise, I developed an application where you can easily track and attend local sporting and exercise events. The app was planned, designed and developed based on an inspiring and energetic brand identity put in place prior to this.
Service
Art Direction, Print, Digital, UX
Client
PowerPlan
Year
2020
Problem
Due to the lack of marketing and advertisement around smaller, local classes, there are few ways for those seeking local exercise classes to actually find and attend these events. The app not only needed to function as a directory, but also as a booking system to allow users to buy tickets and plan their schedules.
Solution
Through extensive research into UX and UI design, we put in place a simple structure that could direct those seeking exercise to events in their local areas using one-click sign up and calendar based systems to track events. The design needed to be playful and engaging, as well as informative and easy to navigate.
After the brand identity was complete, it was time to swipe away the clutter and form our ideas and strategy into a functional and considered app. We started from the ground up and detailed each step along the way with witty illustrations of our favourite sports.
