Petit Collage Digital Marketing
In 2017 Petit Collage was procured by Wild & Wolf and along with it, its fantastic range of products and their passion for creating a sustainable and eco-friendly brand for families to enjoy.
Service
Print, Digital
Client
Petit Collage
Year
2019-2020
Problem
Petit Collage came to us with a strong visual brand with a great foundation of loyal customers and products. The challenge for us was to push this further, and use our knowledge to not only generate sales, but to create a stronger online presence for the brand.
Solution
We implemented a series strategic marketing material for those newly entering the company and those that had grew stagnant in the company. We followed this up with an enhanced & streamlined website for easier customer navigation and purchase.
To get the best out of emails we often categorised customers based on their actions & recent purchases. Using this data, we could provide you with useful information such as upcoming events & product suggestions.
Like most, we set targets based on conversion for all of our emails for each quarter. With a solid foundation built, we far exceeded our targets and continued to deliver high quality & interesting content to the masses. See accurate graph for details.
The website was designed to be simple and effective to bring ease to those looking for the perfect gift. The website was optimised to streamline the customer journey, resulting in shorter trips on the site, with higher conversion rates.
