Wild + Wolf Rebrand
With big ideas for 2020, Wild + Wolf made the strategic move to align their brand with their further enforced company values of greater sustainability and longer lasting product. With inspiration taken from Scandi simplicity and dedication to perfection, I was tasked with developing and implementing the new brand across all touchpoints.
Art Direction, Print, Digital
Wild + Wolf
Wild + Wolf had grown a lot since the last brand application and we needed to bring the company together as a household name that customers would recognise. Earlier in 2019 W+W made the decision to explore consumer trading, which meant customers needed to know who W+W were and what they did. Customers needed a brand that they could feel a part of and invest in.
To bring the brand to the consumer market, W+W needed to be seen as a one stop shop rather than a trade wholesale company. With this in mind, we created a strategy to implement a more playful identity system that would be easier for customers to buy into and could encompass all of the brands and licenses within the company.
W+W was split into different categories to signify the various product lines they sold. In capturing this system in the stationery, we allowed each of the staff members to select their own colour for business cards and access passes. This meant that no two encounters with the W+W team members were the same.
W+W invested a lot into their digital marketing at the beginning of the rebrand. Bringing the company to a consumer audience from a trade audience, was like launching the brand from scratch. We set out a strategy to bring customers up to date on our brands, sales promotions and when we launched our consumer website!
We also developed a new trade show stand for all international shows. As no two show spaces are the same, we designed the stand in panels that can be reorganised to fit various sizes of stands as needed. Some of the larger shows featured storage areas at the back of the stand and even a bespoke bar!